Tuesday, October 27, 2009

May I Brush My Dogs Teeth With Colgate?

The next assertion is finally in Italy?

Segnalo un articolo del Prof. Antonello Garzoni (SDA Bocconi, Director of the Master in Entrepreneurship and Business Strategy (MISA)) on the business function of competitive intelligence, "intelligence is not espionage that makes its way into businesses."

The article says that the function of Competitive Intelligence began to find their place in Italian companies (particularly in larger ones), which is probably signal a growing awareness in organizations of the value of the analysis of continuous' external environment and that we can not rely solely on market research analysis of the customers.