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Forrester Research released several thematic blogs

Warns blog published by the thematic research firm Forrester, is updated frequently and may allow a faster interaction with some analysts and experts. Often the consultation carried out by specialists Forrester report, requesting information about the trend of adoption of information technology, and know the weather of a certain investment in IT industry. Let me clarify that the information always has a cost and that the news and the weather is particularly useful for someone like me, must decipher the trends in demand for innovation in public and private companies and wants to analyze the activities of competitors, are almost never available in the network for free. Blogs that signals can be a tool to communicate with analysts and value and to be born and conversations on the network, perhaps, forms of collaboration. I am excited about the initiative of the company Forrester, their relationships and their predictions are accurate, I think the design of the blog will provide visitors with news and well-argued equally well-rated!


general list of blogs written by experts from Forrester Research
http://blogs.forrester.com/

Blog for the community of marketers specializing in consumer
http://blogs.forrester. com / consumer_market_research /

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Event> "Sustainability, a value for the enterprise" (September 16, 2009, Milan)

From time some companies are committed to creating value through the communication of their corporate values and its plans for the environment and the social. Some also communicate their social and environmental balance, as if to "certify" as much as the commitment to achieve the required results. In this way the projects are announced which companies combine their commitment by increasing their participation in society and improving the confidence of its stakeholders.

Corporate social responsibility is no doubt a project that wants to build a value for enterprises by strengthening asset like the image, public relations and reputation of the company as much of its management.

In a post-crisis period, companies must commit to maintain their positive relationships to attract new attention and develop new confidence and therefore increase the importance of corporate values \u200b\u200band commitment of companies for environmental and social policies. But not enough, of course, the commitment: each company will be crucial to enhance its efforts, especially if this gives a value of tangible, demonstrable, and therefore will require careful planning of the communication of corporate social responsibility.

these topics, and many others, will be discussed at a seminar held in Milan on September 16, 2009, organized by Unicom " Sustainability: A valore per l'impresa ".

Il seminario è riservato per i soci Unicom, in quanto rientra nei programmi di aggiornamento professionale.

Informazioni sull'evento "Sostenibilità: un valore per l'impresa"
Come la comunicazione sostiene l’impresa nel valorizzare le buone prassi etiche

Sede del seminario: Unicom - Piazza Bertarelli, 1 - Milano
Orario di inizio del seminario: h.14:30

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Marketing (digital) that will be, and what would already have existed

In questo periodo dell'anno si inizia ad assistere all'intensificarsi delle "profezie" sul marketing che verrà. Specialmente in un momento di crisi, ci si interroga su come la scienza di marketing si possa adattare ad una società consumption particularly changed, where he still lacks the enthusiasm from consumers, many companies by the vision of the future on their own markets, and they all seem concerned about the general distrust of a recovery soon, indeed.

noncommittally abstractions about possible developments in marketing, or how the marketing function is to reposition themselves in organizations, I will reflect on some predictions about digital marketing (indicating a link ), to promote simple and considerations on immediate opportunities, including on the handful of all the information and communication technologies could enable enterprises already. For example, the affirmation of advertising on the web has not yet led to a crisis, at least in Italian society, patterns of communication via television advertising "traditional", while you begin to positively consider email marketing.

In the future, however, apart from the resistance of consumers born before the company's digital marketing and online advertising will change the budget planning of businesses. Also because the scan does not require the ownership of most consumer laptops or home PCs, but thanks to the miniaturization of devices and upgrading of mobile terminals, the advertising campaigns will rely on technologies capable of reaching anywhere recipients. Provided

to see fulfilled those tenzenze "announced" for many years: openness, transparency, accessibility .... Also because ....

'The digital future is people, not digital media'

Business In 2010: A New Face of Marketing
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