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CRM: more attention to business strategies and the statistical analysis

The new paradigm of cloud computing starts to shift the focus of enterprises towards alternative forms of IT sourcing. Software applications will (may) be purchased as a service (SaaS - Software as a Service) and not as solutions to be installed in a computer system, and therefore necessarily be resident and integrated with other vertical applications business. How many of discontinuity often announced, and then lived in the market with an initial hesitation (the demand of the business is sometimes warmer supply IT), this SaaS could become a stable form of supply to businesses, particularly those medium-sized and small. But it will be important comprendere quali possano essere i limiti e le eventuali criticità. Secondo la società di ricerche Gartner, che monitora attentamente la spesa IT delle imprese, nel corso del 2011 gli investimenti in soluzioni CRM aumenteranno.

" Spending on customer relationship management (CRM) software is expected to see the largest increase of all the application software markets worldwide in 2011, according to a survey by Gartner, Inc. Overall, 31 percent of respondents expect an increase in application software spending in 2011. In comparing their 2011 fiscal budgets with 2010, 42 percent of survey respondents indicated that they expect to increase spending on CRM in 2011, compared to 39 percent on office suites and 36 percent on enterprise resource planning (ERP), Which ranked second and third, respectively. Conducted primary research an Expansive Gartner survey of IT leaders of More Than 1.500 Organizations in 40 Countries, Which Concluded in July 2010. The Goal Was to certain software spending allocations for IT budgets in 2010 and predictions for 2011 .

Technologies and B2C channels have "imposed" Brand managers to new criteria for evaluation of relations between an organization and its customers: need to care for the best customer retention, has joined the challenge to record and study the customer experience, and with the advent of so-called Web 2.0 companies eager to develop each an ecumenical community will increasingly reach the on-line discussion with our customer segments.

One possible barrier to SaaS CRM is, indeed remains, the basic strategic question: in many cases a CRM project is misunderstood as a draft selection of an IT application and a subsequent draft system integration, implementation, and to accompany treating the various aspects of integration in terms of information flows and operational processes and business. This assessment of CRM as a segment of specialized software may be fine to frame a particular set of IT tools, providing support to the phases of front-and back-office marketing business, but can not completely frame a program of corporate relationship management la clientela.

Un programma CRM si dovrebbe sostanziare: 1) nello studio dei differenti segmenti di clientela, 2) nella valutazione del portafoglio prodotti/servizi per consentire al marketing di una impresa quanto del portafoglio sia attuale e soprattutto posizionabile rispetto ai segmenti/target, 3) nella pianificazione delle attività di rilevazione e studio dei dati, 4) nell’analisi dei dati per esaminare gli aspetti andamentali della domanda e per poter isolare le possibili criticità e le possibili collisioni tra domanda ed offerta, 5) infine nella formulazione di previsioni comportamentali (analisi dei segmenti e delle reti sociali) e nella definizione di soluzioni alle eventuali criticità incontrate. Un programma CRM dovrebbe basarsi primariamente su una attenta e sistematica valutazione delle relazioni azienda-cliente, ormai "personalizzate" mediante l'integrazione dei canali digitali, dei servizi di contact center e delle banche dati a disposizione appunto degli specialisti di marketing (informazioni sui consumi, previsioni sulle tendenze, rapporti sulla concorrenza). Sminuire il CRM a "soluzione" software non aiuta di sicuro le imprese a migliorare la propria posizione competitiva: per quanto il cliente sia importante per qualsiasi organizzazione business, sarà di sicuro fondamentale costuire intorno alla relazione impresa-cliente un sistema di raccolta e studio statistico dei dati coerente con le strategie di marketing, ma prima di qualsiasi scelta di investimento in CRM software / service a company must carefully observe their positioning (brand, corporate image, portfolio, reputation and credibility of the lines offered), segment their customer base, and once established its future business models, analytics and action on operation including the use of IT for CRM.

The Gartner survey that allowed data collection and subsequent processing of expenditure trends
2011 is published as a report "User Survey Analysis: Application Software Spending, 2010-2011". The document is available on Gartner's web address: http://www.gartner.com/resId=1528818

Megan Good Wears Weave

Beyu us in 00:59:58 7 in the Agila, is double record

failed test, can not run for 21km, stop. Bp and jump start from a host to tens of kilometers across, stop. that the first meeting on 5/km accompany him to the finish line, stop.

gray and cold and rain but no wind, perfect day! and we're honored that I RMOS with the yellow tank top by lightning, if I had to be pirated ... cmq I want it very strongly, and then let slip off the first wave (the arrival of Ethiopian exciting chased by Kenyans, the first record of the day) and birth in the wrong direction to recall the usual partner ....
seeking familiar faces back but it is like a river, I admit last Massimo, Maurizio, who greets me from afar ... MarcoG here then, well ahead of schedule: good for him, for me until the finish line will be just 7km in all, at least without consequences ....
you lose someone in the street, with others (Master, Joseph, etc..) You will see instead the restaurant, as defined: the smiles are enough to tell the photo, it ends late, so that's happy to do a shuttle to the station (Sound of Music, the second record of the day), and lucky that the police returned all ....

[ ranking Roma-Ostia 2011]

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Wear the clothes of a man who loves

Cézanne, Les Joueurs de cartes (1890)

my grandfather a shirt.
of my father, a jacket, tie,

and a pair of white pants

of boyhood.
my husband's pajamas.
of my son, sweaters.
Thief of all, I do.

JS

(Thurs Thanking the blog reborn If I do the dog )

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Report> Blogs Pascal Frioni

Indico blog very interesting, nice Pascal Frioni expert to evaluate the network acres of French experts in economic intelligence (http://www.acrie.fr/indexIT.htm) and know some guidelines on how to organize the function of competitive intelligence: http://pascalfrion.unblog.fr

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Reporting book> "Economic Intelligence. The cycle of information in the era of globalization"



Segnalo the presentation of the book on Intelligence Budget Prof. Paolo Savona, and of Gen. Carlo Jean, what will happen during a meeting scheduled in Rome next March.

In recent years appear to be increasing cases of industrial espionage, and these episodes can not only affect the competitiveness of the companies involved, as bad, but in their own countries when they were strategic to the provision of infrastructure services and national security initiatives and key players of technological innovation.

On the Net you can read an excellent and brief analyst Germana Tapper Merlo, framing the scene in a few lines of new forms of intelligence in dynamic geo-political international

http://www.gtmglobaltrends. de/1/una_nuova_intelligence_fra_globalizzazione_economica_e_infowar_5599895.html

An important step: certainly the information enable industry groups and countries to build and manage their own leadership, and just as certainly in questo periodo la questione Wikileaks dimostra quanto sia delicato proteggere particolari informazioni (o comunque notizie), ma pur in presenza di una società sempre più digitale sembrano crescere più le insidie che le certezze. Infatti, se è vero che sono aumentate le fonti di informazione e la quantità dei dati, non si può affermare che le numerose informazioni siano qualitativamente interessanti ed attendibili: " se è vero, quindi, che l’informazione è sempre stata una fonte di potere, al giorno d’oggi, con la gran massa di notizie a disposizione, non può che diventare fonte di gran confusione. Ciò può avere i suoi risvolti pericolosi e drammatici, come hanno dimostrato l’11 September or the stock market crash, or seemingly trivial but quite misleading, as demonstrated by the deal Wikileaks. The blame for all this lies in the fact that over the past two decades have been the favored high-tech systems compared with more traditional ones in the collection of information, because - and this is a more delicate and sophisticated - there are suitable parameters for the interpretation of the large amount of information available. In practice, have been refined collection systems for the benefit of a greater amount of material available, to the disadvantage, however, the quality of it. All this has encouraged
an increase in conflict among international actors, as demonstrated by the deal Wikileaks, and we can call, borrowing the military terminology, a knowledge warfare. The stakes are high: it is the domain of political information, economic, financial and industry which sees its value increase at times like the present one, characterized by economic recessions and financial crises, political instability and widespread.
is up to individual players to manage the acquisition and interpretation of information, that have since become common knowledge through the parameters of ethical behavior that limit the risk of degeneration the clash, which is typical of 'Infowar .

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hello max

discreet, as you have always been, there have not even given time to delude ourselves: thanks for this, cagnolone .. ..

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white flag: there is always the first time

I raced at all times - sometimes challenging and often uncomfortable feeling good - today I did not feel I am more, not even unkm return and sadly .... the usual annoyance bullying has been done (to the face of acupuncture), no use even talking about it; fuck it, this time I leave the last word!
the signs were and how, why, dear Janco, I had floated the idea of \u200b\u200bcutting those 3km of RMOS, cmq in the pious hope to be able to participate, and I do have time, but if the race was no tomorrow the run ... in any case you will see the bp the restaurant and then, God forbid! riconsoliamoci and with the music .....

ps. other incoming RX basin, this time under load, a 1:1 scale and measuring grid ... that there could be other complications (!)

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14 moments of outline description of the soul. Some good some not.

CLICK HERE

I ask the reader to open the link above to watch it (less than 14 mins in all) and draw up a list (with reasons) of good and bad.

I've got my idea, but I'm interested in yours.

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the RMOS adapts, Yg well ....

now know well-poles-per-la-lap-dance-of-Arcore: the infamous 'cookie' on the seafront in Ostia, too often disturbed by the wind, has been drastically reduced ; those will be recovered over 3 km at the start, crossing the district, to virtually end the race at the roundabout ( where we expect the restaurant Jack's ) ...

this, one of the reasons for a rethink about a race that for me had become far too tedious (and expensive), although it will be pirated by a carer of a friend on the half-rookie, and with 16km Saturday courses are reasonably certain to guarantee a result within potergli 2:00 am! :)

in the meantime I broke the truce with sciatica ... charm dell'olistico groped also leads me to the paper of acupuncture, an accomplice with a colleague who told me the same discomfort in the office while flexing enthusiastic as BigJim! in short, with the first session of the specialist I was relieved of 120 €, I will tell you .....

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Stracult by the rule of Castellari

hehehe ... I'll try to remember it when the time comes, even if the jurisdiction of the Master (known director a few years ago) seems unattainable! comment all too obvious .... ;))

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Rock & Run, but for me it was especially Jazz

the backlight? can only get better! another one of those races organized by the fancy name bell'apposta close to the major events (the RMOS 27pv , in this case), but at least they play at home and then race is social .. . Come on, go!

is only a 14km training, continue to say that even with MarcoG has the chest, one adopts without any heating at least the first round will be cruising speed, then the devil takes hold of the progression us and we end up in bedlam, getting the final average just above 5/km .... more jazz (improvisation =) so you kin!

in 800 643 we enjoyed the umpteenth day of spring, between the sea and pine forest: nature seems to want to tell us that nothing will ever be run and returns you to feel the pleasure of be there regardless, the 'wave and ride it you will be overwhelmed ......

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satire, revived the partner of RMostia, climate change and projects ....

giornate stupende per correre, meglio se in compagnia del partner di un tempo! a quel pelandrone di MarcoG è tornata la voglia di impegnarsi e dunque, passando per la RMostia, ha deciso di seguirmi anche (e ancora una volta) nella mia prox avventura all'estero: München 09.10.11....

ma tornando al clima, pare che l'anomalia di certe giornate sin troppo miti nel cuore di un freddissimo inverno preannuncino invece una nuova mini-era glaciale, fenomeno peraltro ciclico che culminerebbe con l'inversione dei poli magnetici; altro che riscaldamento globale!

in generale una scossa emozionale would encourage a radical change would even be desirable, but regardless of the political climate scenario ~ ~ ~ Economic and social set up that we will face, at least in my small way, that being serious is a candidate to be the turning point, urgency dictated by the tired of stagnant situations that require a strong / confident review ... and now I do not add more!

ps. about RMostia: 've already booked for lunch after the race? ocio that will be a delusion, places are limited and bother me if it remained an empty stomach! , P

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My new book has just been published

J acqueline Spaccino, The dust of the wings of a butterfly. Writers 'feminist' of the eighteenth century: Choderlos de Laclos and his treatise on the education of women , Rome, Arachne Publishing, 2011, 137pp, 10 € 00 ISBN 9788854838260

The illustration on the cover, The moon and the lady is a photo-graphic Mariagrazia Gaion (from a story by Elisabeth Vigée -Lebrun)

available right now via the Internet (ibs, click here ). To get a free copy for a review on paper or electronic magazine, contact the publisher dell'Aracne site (click here ).

From the back cover:

Nel 1783 l'Accademia di Châlons-sur-Marne indice un concorso su «i mezzi migliori per perfezionare l'educazione delle donne». Il capitano comandante dei cannonieri, Choderlos de Laclos, che l'anno prima aveva pubblicato le Relazioni pericolose , il romanzo-scandalo che gli varrà gloria imperitura, decide di rispondere al quesito con un trattato che lo terrà occupato per vent'anni. 

Prima di lui anche Fénelon, Diderot e Rousseau, tra gli altri, si erano cimentati a scrivere sulle donne. 

Ed è a partire da tali scritti, e dal confronto serrato tra il suo L'educazione delle donne Emilio and Rousseau, this essay unfolds, revealing that the sentence of Diderot ( to write about women should dip his pen in the dust of the wings of a butterfly ) is a far from sentimental about the Status of Women at that time.

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Reporting> Roundtable on IDC ADOBE multichannel bank

Segnalo the IDC conference "The customer experience at the center of multi-channel communication"

Roundtable scheduled for the day March 15, 2011, in Milan

Site: http:// www.cvent.com/EVENTS/Info/Summary.aspx?e=53f563eb-0ed4-4fe3-b9e1-0ee5aedfdbbb

communication technologies lead bank customers towards new forms of operation: in the next few years the banking industry will win the challenge to include a greater number of customers in the new electronic channels in order to increase the virtualization of the relationship between bank and customer. The current technologies already allow customers to access remotely to various information and carry out numerous transactions in the near future, banks will invest more in technology to increase the level of customer satisfaction and make marketing strategies and relationship increasingly linked to the multi-channel.

The conference will bring together IDC ADOBE company, engaged in the digitization of content and document management processes, and then consistently starred in some of the recent changes in the relationship between the realities of banking and corporate and retail segments.

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measure (but do not tell stoppre)

certainly is quite challenging! elusive, changing, frightening ... I find it impossible to establish or simply combinations, take on fears and desires, even of others? listens ....

ps. oh, maybe there is a connection: a grudging but still running! I decided to face the surgeon or at least a second cycle of ozone therapy ...