Segnalo the IDC conference "The customer experience at the center of multi-channel communication"
Roundtable scheduled for the day March 15, 2011, in Milan
Site: http:// www.cvent.com/EVENTS/Info/Summary.aspx?e=53f563eb-0ed4-4fe3-b9e1-0ee5aedfdbbb
communication technologies lead bank customers towards new forms of operation: in the next few years the banking industry will win the challenge to include a greater number of customers in the new electronic channels in order to increase the virtualization of the relationship between bank and customer. The current technologies already allow customers to access remotely to various information and carry out numerous transactions in the near future, banks will invest more in technology to increase the level of customer satisfaction and make marketing strategies and relationship increasingly linked to the multi-channel.
The conference will bring together IDC ADOBE company, engaged in the digitization of content and document management processes, and then consistently starred in some of the recent changes in the relationship between the realities of banking and corporate and retail segments.
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